situation
For decades VIZIO has been known as a provider of high-quality hardware. But in 2021 it was the popularity of their software—specifically, their content platform SmartCast—that was becoming a transformative catalyst in the brand’s identity.
Built-in to every Vizio television, SmartCast offered easy, one-device access to all the popular entertainment apps. No more cords, no more dongles, now you could stream all your favorite movies, shows, and games straight from your TV.
In a year when America was sheltering in place and seeking immersive home entertainment for escape, SmartCast was the perfect platform to facilitate that experience for the 12 million households (and growing) actively subscribing to the service.
That daily audience made VIZIO more than just a TV manufacturer; now it was a robust entertainment portal offering something really special—the instant power to take you where you wanted to go, and make you feel how you wanted to feel.
To market this potent power, we created an engaging multi-channel launch campaign anchored by a strong, emotive positioning statement that confidently clarified the key differentiator between VIZIO and its competitors.
Client
VIZIO
Services
Positioning + Copy
Content Strategy
Live Action
Photography
Motion Graphics
3D Design
2D Design
VFX
Editorial
Year
2021
Deliverables
Product Films
Photography Library
Product Beauty Library
Digital Content
Social Content
situation
For decades VIZIO has been known as a provider of high-quality hardware. But in 2021 it was the popularity of their software—specifically, their content platform SmartCast—that was becoming a transformative catalyst in the brand’s identity.
Built-in to every Vizio television, SmartCast offered easy, one-device access to all the popular entertainment apps. No more cords, no more dongles, now you could stream all your favorite movies, shows, and games straight from your TV.
In a year when America was sheltering in place and seeking immersive home entertainment for escape, SmartCast was the perfect platform to facilitate that experience for the 12 million households (and growing) actively subscribing to the service.
That daily audience made VIZIO more than just a TV manufacturer; now it was a robust entertainment portal offering something really special—the instant power to take you where you wanted to go, and make you feel how you wanted to feel.
To market this potent power, we created an engaging multi-channel launch campaign anchored by a strong, emotive positioning statement that confidently clarified the key differentiator between VIZIO and its competitors.
Client
VIZIO
Services
Positioning + Copy
Content Strategy
Live Action
Photography
Motion Graphics
3D Design
2D Design
VFX
Editorial
Year
2021
Deliverables
Product Films
Photography Library
Product Beauty Library
Digital Content
Social Content
“The team at PARTNER live up to their name. True collaborators, they bring passion and expertise to projects from start to finish resulting in productions that are engaging and help tell the stories of VIZIO.”
William Wang
Founder and CEO, VIZIO
POSITIONING STRATEGY
Power to the people.
Our search for positioning started with a thorough SWOT analysis of VIZIO and its products. We found that at its core, VIZIO was a human company dedicated to delivering amazing entertainment experiences. This passionate commitment to excellence was a big reason why VIZIO’s 2021’s products were the best-reviewed in company history.
A comprehensive competitive audit, coupled with a topical analysis of consumer sentiment in the time of Covid, led to the development of We Take You There.
This simple, slightly provocative brand promise was meant to stand apart from the competition by speaking directly and emotionally to what consumers wanted from their new VIZIO products—a powerfully immersive experience with the capacity to transport them deeper into their entertainment.
In 2021, with all that was going on in the world, that was a compelling pitch that resonated on a lot of levels with American shoppers, and it helped VIZIO enjoy their greatest year of overall sales ever.
Services
SWOT
Competitive Audit
Consumer Analysis
Strategic Tactics
Creative Explorations
THE FILMS
Executing the perfect escape.
Entertainment can be utterly captivating when experienced on a high-quality TV and Soundbar. VIZIO offers that kind of experience, and we wanted to capture the feeling of that immersion with engaging product videos featuring VIZIO customers so engrossed in their movies, shows, and games that they are part of the action on-screen.
Each immersion sequence incorporated actors shot on both real-world and green screen sets into spectacularly cinematic fantasy worlds that were designed entirely in 3D CG.
COLLABORATIVE DEVELOPMENT
The perfect team for the project.
PARTNER works with world-class artisans to ensure we bring the highest quality of craft to every facet of post-production.
Partners
Aaron Smith
Outpost VFX
EXPLORE MORE WORK
VIZIO Crave CampaignTurning up the vibes.
Amazon Fire TVBringing the heat to Best Buy.
Automotive CapabilitiesFull service at full throttle.
VIZIO Quantum ProThe ultimate QLED TV.
VIZIO M-Series 5.1.2 SoundbarExperience a new dimension of sound.
VIZIO Crave 360Life goes better with music.
VIZIO Color DriftGo full throttle into color.
VIZIO OLEDA masterpiece in precision.
VIZIO Our ObsessionObsessed with picture quality.
VIZIO ContrastContrast that captivates.
VIZIO Eye CandyFeast your eyes on color.
VIZIO Art of BrightnessBehold the power of light.
VIZIO QuantumThe wonder of QLED.
VIZIO Elevate Sound BarFeel every moment. Elevated.
VIZIO Final FrontierBehold the power of OLED.
VIZIO Quantum ColorGet more for your money.
VIZIO Atmos SoundbarWelcome to a new dimension of sound.
VIZIO M-Series QuantumThe TV that has it all.
VIZIO 2019 P-Series Quantum XA Quantum leap into color.
VIZIO M-Series QuantumDive into bazillions of colors.
VIZIO SmartcastImagine a TV that can do this.
VIZIO ClaritySee every detail.
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